3 Tips for Turning Free Subscribers into Paying Buyers
Author:
What percentage of people on your email list are past buyers?...
Read Article
4 Ways Operating on Auto Pilot is Weakening Your Performance
Author:
Often times we get caught up in focusing our attention on the next "big thing"? It's human nature and completely justified as we continually search for that silver bullet or walk-off home run for our businesses. While searching for this next big thing, we often put other programs or...
Read Article
Million Dollar Multis
Author:
Want to make a quick million? Sure you do! I'll tell you how. And no, I'm not a scammer....
Read Article
KPIs Are Critical to Successful Merchandising and Inventory Management
Author:
Every business needs to monitor key metrics or Key Performance Indicators (KPIs) that can easily be measured yet can quickly provide the overall direction of where the company is going, or if a part of the business may be going astray....
Read Article
This Probably Won't Interest You
Author:
What if I told you that there was a group of really smart people available to you who could, after reviewing your current efforts, increase your revenues, bring in new customers, raise your conversion rate, and position your brand more powerfully. Maybe even turn your whole business around....
Read Article
A Primer on Deliverability: Donald Trump, Spam and Your Email Reputation, Part 2
Author:
In my last post from yesterday you learned the difference between delivered rate and deliverability. We also dispelled a few common myths about what does - and does not - guarantee that your email will reach the inbox....
Read Article
A Primer on Deliverability: Donald Trump, Spam and Your Email Reputation, Part 1
Author:
"Trump's first fundraising email had 60 percent spam rate"...
Read Article
Finding and Keeping Data-Oriented Marketers
Author:
When I was head of the marketing team at Dover Saddlery, one of my biggest problems was finding data-oriented marketers to grow the ecommerce, database, and creative teams. Because data-driven marketing is not commonly practiced, relying upon a candidate's past experience at other companies was hit...
Read Article
Integration of Online and Offline Channels is Foundational for Future Success - Part II
Author:
Back in early June, I shared a blog post about print marketing, and I wanted to expand upon those thoughts, adding some ideas about digital channels. Part II of my first blog post is below....
Read Article
3 Reasons Why SEO Still Matters After Google's SERP Changes
Author:
Earlier this year Google started rolling out updated SERP (Search Engine Results Pages) with a new layout. The new layout typically displays four paid ads above the organic listings, with PLA (product listing ads) now prominently featured in the upper right corner. After the paid ads you will...
Read Article