test from cory
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
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Test Case Study
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
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B2B Mailing - Title Slug the Older Buyer File
Author: Brandon Slattery
Labor Day is behind us, which means that most mailers are gearing up for the Holiday season. If you're a B2B mailer and are seeing a decline in results with your older buyer file, try testing a title slug in place of the individual name on the record. According to the Bureau of Labor Statistics,...
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3 Tips for Turning Free Subscribers into Paying Buyers
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What percentage of people on your email list are past buyers?...
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4 Ways Operating on Auto Pilot is Weakening Your Performance
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Often times we get caught up in focusing our attention on the next "big thing"? It's human nature and completely justified as we continually search for that silver bullet or walk-off home run for our businesses. While searching for this next big thing, we often put other programs or...
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Don't Suppress Good Names From Your Prospect Models!
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Many mailers tend to look at their house file as one big suppression file when sending updates to the co-ops. In many cases, only a portion of the house file gets mailed in a typical drop, perhaps with the exception of the biggest seasonal mailings and depending on the offer....
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Million Dollar Multis
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Want to make a quick million? Sure you do! I'll tell you how. And no, I'm not a scammer....
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KPIs Are Critical to Successful Merchandising and Inventory Management
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Every business needs to monitor key metrics or Key Performance Indicators (KPIs) that can easily be measured yet can quickly provide the overall direction of where the company is going, or if a part of the business may be going astray....
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This Probably Won't Interest You
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What if I told you that there was a group of really smart people available to you who could, after reviewing your current efforts, increase your revenues, bring in new customers, raise your conversion rate, and position your brand more powerfully. Maybe even turn your whole business around....
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